Rather than build your yearly strategy around Dec./Jan., also re-evaluate your strategy whenever there are major shifts in your business environment.
Also base your strategy off of actual business insights.
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I have over 15 years of experience spanning digital marketing including, but not limited to, UI/UX, SEO, email marketing, marketing automation, social media management, web design and website building, lead generation, ecommerce, and paid advertising. I have a passion for learning, experimenting, and continuously getting better.